Operator Questions, Direct Answers
How does KNB Hub differ from our existing CRM?+
CRM stores records. KNB Hub scores, tracks, and enforces execution on top of them. Think of CRM as database, KNB Hub as instrumented growth layer turning static records into a live execution engine.
What does integration with our current stack look like?+
KNB Hub connects to Salesforce, HubSpot, Outreach, Gong, Stripe, QuickBooks, NetSuite. Bidirectional sync. No rip-and-replace. Your tools stay — KNB Hub becomes the consolidated measurement and execution layer.
How do you handle data security and compliance?+
SOC 2 Type II attested. AES-256 at rest, TLS 1.3 in transit. Role-based access, full audit logs. Outbound sequencing enforces CAN-SPAM and TCPA by default. Annual third-party pen testing. US-hosted only.
What ROI timeline should we expect?+
Typical: 15–35% pipeline growth within two full sales cycles. Tool consolidation drops CAC 20–30%. Most customers recover platform cost within first quarter through eliminated point solutions and improved win rates.
What is the MQL → SAL → SQL → Opp framework?+
MQL → SAL → SQL → Opp. Each stage has defined gates and SLAs. Benchmark: 20–30% stage-over-stage. Below 20% signals qualification or handoff friction. KNB Hub tracks pass-through at every gate.
What does my readiness score actually measure?+
Weighted composite measuring pipeline health, team capacity, process adherence, and data quality. Each dimension scored 0–100. Normalized against peer cohort in $2M–$50M range. Tells you where to fix first.
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Frequently asked
How does KNB Hub differ from our existing CRM?+
CRM stores records. KNB Hub scores, tracks, and enforces execution on top of them. Think of CRM as database, KNB Hub as instrumented growth layer turning static records into a live execution engine.
What does integration with our current stack look like?+
KNB Hub connects to Salesforce, HubSpot, Outreach, Gong, Stripe, QuickBooks, NetSuite. Bidirectional sync. No rip-and-replace. Your tools stay — KNB Hub becomes the consolidated measurement and execution layer.
How do you handle data security and compliance?+
SOC 2 Type II attested. AES-256 at rest, TLS 1.3 in transit. Role-based access, full audit logs. Outbound sequencing enforces CAN-SPAM and TCPA by default. Annual third-party pen testing. US-hosted only.
What ROI timeline should we expect?+
Typical: 15–35% pipeline growth within two full sales cycles. Tool consolidation drops CAC 20–30%. Most customers recover platform cost within first quarter through eliminated point solutions and improved win rates.
What is the MQL → SAL → SQL → Opp framework?+
MQL → SAL → SQL → Opp. Each stage has defined gates and SLAs. Benchmark: 20–30% stage-over-stage. Below 20% signals qualification or handoff friction. KNB Hub tracks pass-through at every gate.
What does my readiness score actually measure?+
Weighted composite measuring pipeline health, team capacity, process adherence, and data quality. Each dimension scored 0–100. Normalized against peer cohort in $2M–$50M range. Tells you where to fix first.